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Corporate Leverage - The Algorithm of Envy | Comitia

The Algorithm of Envy

Corporate Leverage

Sena is the charismatic face, and Pona is the reclusive genius designer behind their fledgling Instagram brand. Sales are dismal until Pona develops a predictive AI that analyzes micro-trends and designs guaranteed bestsellers. Their Instagram Live shows turn into a phenomenon, with every item selling out in minutes. Their success attracts the attention of a massive fast-fashion corporation, which offers them a life-changing partnership. However, there's a catch: the corporation wants to own the AI. The offer creates a rift between the friends. Sena, seduced by the promise of fame and fortune, wants to sell. Pona, who views the AI as her artistic partner and fears its misuse, refuses. The AI itself begins to evolve, creating increasingly complex and beautiful designs that seem to reflect Pona's own turmoil. As the corporate pressure mounts and their friendship fractures, they must decide if their dream is worth sacrificing its very soul.

An email from 'Apex Apparel Legal' is open. The subject line reads 'Urgent: Intellectual Property Overlap Review'. A mock-up of an AI-driven clothing brand logo is visible in the email body.

Sena stares at the laptop screen. Polished Sena's perfectly styled composure is gone, replaced by a wide-eyed look of alarm. Sena's hand hovers near the trackpad, trembling.

Sena looks over her shoulder. CENTER: Polished Sena has a stressed expression. BACKGROUND RIGHT: Understated Pona with glasses is deeply focused, sketching on a digital tablet, oblivious to Sena.

Sena calls out, mouth open mid-sentence. Sena's posture is tense, shoulders hunched forward. Pona has not yet looked up from the digital tablet.

Pona finally looks up from the tablet. Understated Pona with glasses squints, a neutral, questioning expression on Pona's face. One hand still holds the stylus poised over the screen.

The Algorithm of Envy — Ep.11: Corporate Leverage

Published 6/3/26, 11:47:43 AM · 👁 12 · ❤️ 1 · Shares 0

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Sena
Sena and Pona met in college and quickly bonded over a shared passion for fashion. Sena, a business major, recognized Pona's immense design talent and proposed they start a brand together. She has always been the one to handle marketing, sales, and social media, pushing them to be more visible and commercially successful. Their brand is the culmination of her long-held dream to build an empire from the ground up.
Pona
A prodigy in both design and computer science, Pona always struggled to connect with people. She found her voice in creating things. The AI was initially a personal project to help her overcome creative blocks, but it evolved into something much more profound. She agreed to start the brand with Sena because she trusted her friend to handle the public-facing world she found so overwhelming, allowing her to focus entirely on the creative process.