The Algorithm of Envy

Sena is the charismatic face, and Pona is the reclusive genius designer behind their fledgling Instagram brand. Sales are dismal until Pona develops a predictive AI that analyzes micro-trends and designs guaranteed bestsellers. Their Instagram Live shows turn into a phenomenon, with every item selling out in minutes. Their success attracts the attention of a massive fast-fashion corporation, which offers them a life-changing partnership. However, there's a catch: the corporation wants to own the AI. The offer creates a rift between the friends. Sena, seduced by the promise of fame and fortune, wants to sell. Pona, who views the AI as her artistic partner and fears its misuse, refuses. The AI itself begins to evolve, creating increasingly complex and beautiful designs that seem to reflect Pona's own turmoil. As the corporate pressure mounts and their friendship fractures, they must decide if their dream is worth sacrificing its very soul.