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Riding the Momentum - The Algorithm of Envy | Comitia

The Algorithm of Envy

Riding the Momentum

Sena is the charismatic face, and Pona is the reclusive genius designer behind their fledgling Instagram brand. Sales are dismal until Pona develops a predictive AI that analyzes micro-trends and designs guaranteed bestsellers. Their Instagram Live shows turn into a phenomenon, with every item selling out in minutes. Their success attracts the attention of a massive fast-fashion corporation, which offers them a life-changing partnership. However, there's a catch: the corporation wants to own the AI. The offer creates a rift between the friends. Sena, seduced by the promise of fame and fortune, wants to sell. Pona, who views the AI as her artistic partner and fears its misuse, refuses. The AI itself begins to evolve, creating increasingly complex and beautiful designs that seem to reflect Pona's own turmoil. As the corporate pressure mounts and their friendship fractures, they must decide if their dream is worth sacrificing its very soul.

The TrendBloom brand name is displayed in huge, glowing letters on a massive screen.

Sena stands on a stage, one hand raised in a wave to an unseen crowd. Confetti flutters down around Sena.

Pona sits in a chair, leaning extremely close to a computer monitor. The monitor displays complex lines of code and the Synthia logo.

Sena poses for a photo, chin tilted up. A brilliant camera flash whites out a portion of the scene.

Pona's hand grips a pencil, paused mid-sketch over a design notebook. The page is filled with frantic, overlapping clothing designs.

Sena speaks into a microphone held by a reporter just out of frame. Sena has a wide, confident smile.

The Algorithm of Envy — Ep.5: Riding the Momentum

Published 4/24/26, 1:56:50 PM · 👁 28 · ❤️ 1 · Shares 0

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Sena
Sena and Pona met in college and quickly bonded over a shared passion for fashion. Sena, a business major, recognized Pona's immense design talent and proposed they start a brand together. She has always been the one to handle marketing, sales, and social media, pushing them to be more visible and commercially successful. Their brand is the culmination of her long-held dream to build an empire from the ground up.
Pona
A prodigy in both design and computer science, Pona always struggled to connect with people. She found her voice in creating things. The AI was initially a personal project to help her overcome creative blocks, but it evolved into something much more profound. She agreed to start the brand with Sena because she trusted her friend to handle the public-facing world she found so overwhelming, allowing her to focus entirely on the creative process.